How to start a limo business?
With over 25 years of experience, we know about not just how to start a limo service business but an extraordinary one that dominates its market and provides long term financial success that will change your life. We will cover the basics to more advanced insights that took us well over 10 years to learn & develop.
Brief Background
We are limousine manufacturers but we also run a limo rental service in parallel. Our rental sales volume is higher than the next top two companies of Michigan combined. We have access to the largest fleet with over 70 vehicles and 8 different offices in the Metro Detroit Area. Looking back at what made us successful in this business, we have distilled few important factors that separated us from the competition, we have regarded these as Secret to our Success that we wouldn’t dare tell our competitors. So why are we making it available to the world to know? Well one of the main factor has been to own vehicles that our competition doesn’t have because we had the X-Factor of being able to manufacturer them. We do not mind other companies in other States and rest of the world getting in on our secrets because we can control who can purchase our unique rides and we already have a solid grip in Michigan, we are now increasing our worldwide Limousine Manufacture & Sales which should lead lead many others find true success starting a limo business and reach new levels of financial abundance.
Why start a limousine business?
We’ve been doing this for 25 years and we are still very passionate about it, & we find it to be fun, lucrative & full of opportunities. Here is a list of few attractive perks about owning a successful limo business.
- People are always in need of a Limo Service: Even during downturn economic times, people still get married & they will need limo services. Therefore this business is viable over the long term if done right.
- Weak Competition: Many limousine companies shouldn’t really even be operating a limo service, they try to get by with minimum effort with 10 year old vehicles. When we mentor you the proper way by owning nice unique rides, you will quickly separate yourself from the rest. We have seen our clients make leaps in business when they begin incorporating some of our tactics because let’s face it; many limo owners out there aren’t trying to dominate but compete or barely get by. They treat it as a chore to get them some income to pay the bills not with true entrepreneurial mindset to expand and make financial wealth from it. Therefore, the opportunities are wide open for most clients we speak with.
- Meet Celebrities & Deal with High Rollers: The fun perk of this business is that you will meet big timers and establish long term relationship with them by doing a good job. For example, the 89 Pistons champions “The Bad Boys Era” rented limousines from us every week and we became very close with the coach, players & the owners. We have celebrities that call us to do all their services for them year after year.
- The Strength of Service Based Business: Instead of owning a brick and mortar business which means a customer has to come to your store to do business, with limo services you can really serve multiple surrounding cities and towns, but the way we teach you by owning special vehicles you will not just serve surrounding cities with occasional service but you will begin to dominate bigger area over time as the word spreads & have long term clients seeking you out from all over the state. Service based business means you have a lot of potential for expansion without increasing overhead costs. We regularly have clients that require our special limos from 1-2 hours away even if it costs extra for travel time.
- Owning Limousines is Fun: Having a successful, most dominate limo business means you have the financial power to re-invest in new fleet and stay years ahead of your competition. We are limo car enthusiasts so this might be a biased opinion, but purchasing new limos is exciting and renting it out to clients that get shocked with delight is even more fun.
The Basics
If you want to know how to start a limo company lets first cover the basics. It is not complicated to begin a limo business if you have the capital to invest in few essentials. Part of the reason some markets are flooded by sub-par limo companies which you will be able to dominate quickly & easily.
What Do I need to start a limo business?
What Do I need to start a limo business?
- A vehicle with GPS & Map in glove box as safety, meeting safety standards, & learning about proper maintenance & cleaning. You can even handle the runs yourself until you scale out and outsource it to quality drivers down the road.
- Applying for permits & license. You will need a business license, tax identification number and liability insurance. Call city government for questions.
#1 Mistake Most Limo Owners Make: Which limousine to purchase for your first vehicle in the fleet?
Here is where we see the mistake of most limo owners and why they must compete for each and every client with 10 other companies in the city by spending thousands in marketing campaigns and cutting prices to the slightest of margins just to get their vehicles on the road.
They get limousines that everyone else already has.
They get limousines that everyone else already has.
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We have seen many new limo entrepreneurs get the standard
Stretch Lincoln Town Car and H2 Hummer Limo, although these are fine vehicles
& we still manufacture and sell them to clients, we want everyone to
understand the simple fact that the market is over saturated with these
vehicles. How do you think you’ll ever be able to differentiate yourself if you
are only offering products of your competitors?
Go unique & classy, Not unique & crazy.
Go unique & classy, Not unique & crazy.
We are not telling you to go out a get a limousines like above!
Over 25 years experience we have distilled down to two big time money maker limousines that we recommend to any limo owners looking to take their business to the next level.
Over 25 years experience we have distilled down to two big time money maker limousines that we recommend to any limo owners looking to take their business to the next level.
The Money Maker Limousines
How to start a limousine business that's successful
12-14 Passenger Rolls Royce Phantom Limousine
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Starting from only $29,000 These vehicles gross profit about $40,000 a year!
10 Passenger Bentley Arnage Limousine
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Starting from only $49,000 These vehicles gross profit about $45,000 a year!
Visit our Limo for Sale page to understand average annual gross profit of each vehicle we have and figure out how much do limo companies make, which of course will depend on what limo you decide to carry in your fleet.
Visit our Limo for Sale page to understand average annual gross profit of each vehicle we have and figure out how much do limo companies make, which of course will depend on what limo you decide to carry in your fleet.
The Replicas: Exterior of Luxury Vehicles with durable, easy-to-maintain Ford Interior
We have the ability to manufacture real Rolls Royce and Bentley limos and any other top end stretch limo hire job is no problem for us. But these vehicles come with much higher price tag so the entry point for a new owner is too steep most of the time, however if you can afford it by all means lets us know and we can get you the true versions which will be a powerful way to brand your company as elite limo services and it will attract the wealthiest demographics in your state. We want all limo owners to get to this point eventually, as the margins become much higher (think $3,000 per run).
But as a limo owner starting out, this option is not feasible yet you still need something more unique than the standard Lincoln stretch. We were in the similar situation when the Economy crashed during the Lehman Shock and people just didn’t have the money to rent out our real exotic limos like the Corvette Limousines that was doing $225K a year in booked runs, this is when we decided to shift gears and we utilized our top level craftsmanship to build limos with luxurious Bentley & Rolls Royce Exterior but with durable Ford Lincoln engine, axle, frames & everything interior of the vehicle, which makes maintenance and repair easy and inexpensive, while still giving value to customers that still want that special Rolls Royce for their weddings. This has been one of the secret to our success and now you can own your very own money maker limousine, a unique product in the market that draws nothing but attention to your whole business. We are speaking from experience as we have the track record of repeat customers year after year that call us from across the state of Michigan wanting to rent our Rolls Royce Phantom Limo or the Bentley Arnage Limousine along with other special vehicles we keep in our fleet which are real versions. You see, having these core products in your arsenal will lead to more and more upsells and cross-sells in your business where client will then want to rent other fancy rides from you because you are now firmly established in their mind as the special limousine company with the coolest limos.
If you are looking for the fastest return on investment, Our Rolls Royce & Bentley Arnage Limos are highly recommended.
We have the ability to manufacture real Rolls Royce and Bentley limos and any other top end stretch limo hire job is no problem for us. But these vehicles come with much higher price tag so the entry point for a new owner is too steep most of the time, however if you can afford it by all means lets us know and we can get you the true versions which will be a powerful way to brand your company as elite limo services and it will attract the wealthiest demographics in your state. We want all limo owners to get to this point eventually, as the margins become much higher (think $3,000 per run).
But as a limo owner starting out, this option is not feasible yet you still need something more unique than the standard Lincoln stretch. We were in the similar situation when the Economy crashed during the Lehman Shock and people just didn’t have the money to rent out our real exotic limos like the Corvette Limousines that was doing $225K a year in booked runs, this is when we decided to shift gears and we utilized our top level craftsmanship to build limos with luxurious Bentley & Rolls Royce Exterior but with durable Ford Lincoln engine, axle, frames & everything interior of the vehicle, which makes maintenance and repair easy and inexpensive, while still giving value to customers that still want that special Rolls Royce for their weddings. This has been one of the secret to our success and now you can own your very own money maker limousine, a unique product in the market that draws nothing but attention to your whole business. We are speaking from experience as we have the track record of repeat customers year after year that call us from across the state of Michigan wanting to rent our Rolls Royce Phantom Limo or the Bentley Arnage Limousine along with other special vehicles we keep in our fleet which are real versions. You see, having these core products in your arsenal will lead to more and more upsells and cross-sells in your business where client will then want to rent other fancy rides from you because you are now firmly established in their mind as the special limousine company with the coolest limos.
If you are looking for the fastest return on investment, Our Rolls Royce & Bentley Arnage Limos are highly recommended.
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What Color Should I Pick?
We love black vehicles, but we know that they don’t make as much money as the white.
So we will recommend all owners starting a limousine business to choose White limos to start off, because they will get more bookings for Weddings. And weddings is what you want to focus your business around because they will give you the most profit margins as people have much bigger budget for weddings. & Wedding clients will also tip the driver more and possibly much less drama. Also because most weddings can be finished before night time, that same vehicle can then go on a different night time run that way that 1 vehicle is making you $2K a day instead of $1K. So if you're wondering what is the best color limo to buy, get White limousines and focus on getting as much wedding services as possible.
We love black vehicles, but we know that they don’t make as much money as the white.
So we will recommend all owners starting a limousine business to choose White limos to start off, because they will get more bookings for Weddings. And weddings is what you want to focus your business around because they will give you the most profit margins as people have much bigger budget for weddings. & Wedding clients will also tip the driver more and possibly much less drama. Also because most weddings can be finished before night time, that same vehicle can then go on a different night time run that way that 1 vehicle is making you $2K a day instead of $1K. So if you're wondering what is the best color limo to buy, get White limousines and focus on getting as much wedding services as possible.
Rolls Royce and Bentley's get a lot of Wedding Bookings!
Wedding clients love Rolls Royce & Bentley Limos by the way. It all feeds back to having that unique product proposition. Every successful business needs a core product & with 25 years of experience we found what works and what doesn’t. Let’s face it, anyone and their sister seems to be opening up a limo business these days with Stretch Town Lincoln and H2 Hummer, but in this business modeling after what others around you is doing is a big mistake.
At the end of the day, your clients want to book a luxurious experience but within a certain budget!
With our unique limo creations including the Bentley Arnage and Rolls Royce Limo you can serve both needs in powerful ways and watch as you scoop up clients from all your competition. This is truly the strategy of starting a limo company that gets tons of referrals and customers for life.
At the end of the day, your clients want to book a luxurious experience but within a certain budget!
With our unique limo creations including the Bentley Arnage and Rolls Royce Limo you can serve both needs in powerful ways and watch as you scoop up clients from all your competition. This is truly the strategy of starting a limo company that gets tons of referrals and customers for life.
More Effective Marketing with Unique Vehicles
Best part is, when you own special vehicles, marketing & advertising your new limo business becomes much easier. Your presence online or offline is immediately more powerful because you have unique products others don’t have, and all people want exclusive things. You will be amazed at how much your pleased customers will do the marketing for you by word of mouth.
For better part of 25 years, we had no online presence while our competitors were spending thousands monthly. Yet we were still the #1 company doing the most rental sales, all because of our huge repeat customer base and word of mouth.
All because we had the power to manufacture great limousines that ignited people’s desires, we truly believe that as long as you have something of value to customers everything else will take care of itself. It warms our heart when we get a call from client whom we did Wedding Package 5 years ago and they are calling us to do wedding for their sibling and they want the Rolls Royce. We have seen magic happen with our special limousines, & now we are willing to sell some of them to the driven entrepreneurs that want to reach new levels of success in the limousine business.
We hope that this article gave you some valuable lessons on how to start a limousine company that will be successful. It's taken us well over first 10 years in business to learn some of these insights and now we want you to get excited about starting a limousine company & we would like to be an instrument of your success.
Contact us for quotes, limousine availability (we ship worldwide), & any questions you may have.
For better part of 25 years, we had no online presence while our competitors were spending thousands monthly. Yet we were still the #1 company doing the most rental sales, all because of our huge repeat customer base and word of mouth.
All because we had the power to manufacture great limousines that ignited people’s desires, we truly believe that as long as you have something of value to customers everything else will take care of itself. It warms our heart when we get a call from client whom we did Wedding Package 5 years ago and they are calling us to do wedding for their sibling and they want the Rolls Royce. We have seen magic happen with our special limousines, & now we are willing to sell some of them to the driven entrepreneurs that want to reach new levels of success in the limousine business.
We hope that this article gave you some valuable lessons on how to start a limousine company that will be successful. It's taken us well over first 10 years in business to learn some of these insights and now we want you to get excited about starting a limousine company & we would like to be an instrument of your success.
Contact us for quotes, limousine availability (we ship worldwide), & any questions you may have.